Doc Holliday's: content cadence that kept a Houston venue visible between events
“Saturday’s packed. By Tuesday, we’ve vanished.”
A packed room on show night meant little if the feed went silent after. We turned real event footage into recurring content, so the venue stayed visible between live nights.
Doc Holliday’s never had trouble filling the room on a show night. The problem was the six days in between. The feed went dark, and a dark feed is a venue the algorithm quietly forgets.
The only posts were event flyers. There was no rhythm and no reason to follow along between shows. So reach dropped every time the calendar went quiet.
We cut recap videos from the live nights and set a steady cadence. Now the venue stays in the feed even when nothing is on the calendar.
The page holds a pulse between events now. And the recaps give people who haven’t been yet a reason to finally show up.
- Content cadence that survives quiet weeks
- Recap content cut from real nights
- A clearer reason for first-timers to show up
A note on the charts
The trend lines above show the shape and direction of what this engagement moved, not a labeled metric. Where a client shares analytics with us, the curve is calibrated from their real numbers from site analytics and, for search-visibility trends, Google Search Console. Where the work predates the data, it is directional. They are deliberately unlabeled because we do not publish exact figures tied to a client's private account, so the story stays true and the numbers stay theirs. Direction, yes. Account numbers, no.
More of the work.
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